Let’s face it. You’re not Superman.

Maybe you can do everything in your side biz by yourself right now, but there will come a time when you won’t be able to handle it all. You’ll come across something that is outside your skill level or beyond your current knowledge base. Or maybe you’ll run out of time to actually do the work.

Whatever it is, something will stop you from being able to do it all. And maybe this is all you’re looking for – do what you can and then coast. That’s fine. But if you want to scale the business, you’ll need to look for some help.

When you get help and unload some of your workload, it allows you to have more time. You can fill that new time with rest, family time, learning something new, or growing the business more.

Depending on your situation, there could be a number of things you can do to enlist help with:

    • Bookkeeping
    • Sales
    • Marketing
    • Production
    • Customer service
    • Writing
    • Website

To start out, you can just get someone to help part time – maybe just an hour a week. You can then expand as you go.

You can get a Virtual Assistant to help with a variety of tasks, or you can find a couple people that specialize in specific tasks. There are advantages and disadvantages to each approach. A great book that can help with this aspect is “Virtual Freedom” by Chris Ducker, where he goes into depth on outsourcing to grow your business.

When you do start outsourcing, it will be an investment. You won’t have as much money in your pocket (at least not right away), but it will open doors to additional opportunity.

For my business, Podcast Guy Media, people outsource their podcast production to me. It is something they are needing help with in their business, but can’t do it well or don’t have the time to do it. In turn, I have some people that I’ve enlisted to help with different aspects of the work. I can do all the work myself, but I would be limiting my ability to help more people.

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